Tourism Marketing South Africa (TOMSA) plans to team up with a number of local tourism associations (LTAs) to expand the current levy collector base.
Speaking at Indaba 2012, CEO of the Tourism Business Council (TBCSA), Mmatšatši Marobe said one of the key objectives of being at Indaba was to start engaging with the various local tourism associations to introduce the TOMSA-LTA concept and to gauge the level of interest in such a venture.
“Since the beginning of Indaba, we’ve been in discussions with a number of local tourism associations across the spectrum and we are pleased to report that many of them are keen to work with us to expand the TOMSA levy collector base,” she said.
Marobe said it was “concerning” that, with such a large product base, the industry’s involvement in TOMSA was still limited. “By partnering with the LTAs, we hope to tap into their expertise and intimate knowledge of products in their regions, in order to strengthen the support for TOMSA.”
Beyond the partnership with the LTAs, there are a number of other initiatives in the pipeline. These include applying the tourism levy to other sectors of travel and tourism and concluding a new Memorandum of Understanding with SA Tourism, which includes a host of new benefits for levy collectors.
“Overall, our aim is to ensure that all tourism products play their role in the promotion of ‘Destination SA’, thus strengthening their voice and influence as far as the promotion of our destination is concerned,” said Marobe.