BOARD IDENTIFIED MACROECONOMIC FACTORS IMPACTING ON SA’s TRAVEL & TOURISM
In line with the TBCSA’s mandate of being the ‘voice’ for the tourism private sector, we continue to lobby Government & other key stakeholders on a number of macro-economic priorities identified by our Board.
Below is a summary update on each of our 10 macro priorities:
The aviation industry has experienced much activity over the last couple of years as many new airlines entered the local and regional markets making use of a growing air access hub in Gauteng, Lanseria International Airport. International carriers have also expanded their routes into Africa and with further development in the pipeline, we are certainly heading into an exciting period in Africa’s aviation sector.
Another major development was the announcement of plans to review the 2006 Airlift Strategy, which is being led by the Department of Tourism and member associations BARSA and AASA.
Land and infrastructure developments play a significant role in the growth and development of the travel and tourism industry in South Africa. The industry has also been affected by the process of land claims – particularly in areas where tourism activity was well established. Considering the history of our country, this is a sensitive matter which needs to be carefully handled especially considering the economic benefits of tourism activities in the affected areas.
When it comes to safety & security for tourists and the travel trade, the private sector is leading the course through the Tourism Safety Initiative:
The Tourism Safety Initiative (TSI) is a tourism & trade safety support initiative. It is a vehicle through which business in the industry is addressing safety & security challenges affecting tourists. Having re-launched the initiative at Indaba 2014 under the management of TBCSA, we aim to guide & empower businesses in the industry to manage criminal incidents. Register your business on the TSI industry database by logging onto www.tourismsafety.co.za. By reporting your incidents to the police & TSI portal, a concerted effort with law enforcement of predicting and preventing crime in the industry can take place.
The TBCSA along with many of its member associations and partners such as CATHSSETA, FEDHASA, ASATA, AHI, SAYTC and SATSA are hard at work embracing skills development that focus on bringing the very best out of our youth. A key challenge is providing curriculum guidelines so that graduates are adequately prepared for the intensive travel and tourism workplace.
We are involved in a number of industry platforms focussed on skills and human resource development:
In the past, issues of race in adherence to the Tourism BEE Charter have been the centre of focus. 2013 though proved to be a watershed year for the industry as the TBCSA and the NDT collaborated to host ‘’The Women in Travel & Tourism’’ event which celebrates the contribution and achievements of women in the travel & tourism industry.
Plans are underway to organise the 2014 event and we have jotted this celebration down as a fixture for the future. Look out for more on this great initiative.
Ahead of the 2010 Soccer World Cup, TBCSA collaborated with the NDT to conduct an audit of service levels in the industry with a view to develop a strategy and approach to improve service levels in the industry.
Since then the Department have embarked on two new initiatives:
Our work in this area revolves around the Tourism Business Index (TBI) programme, which has become an important performance measure and forecast for the businesses in the tourism industry. The Index Report is published quarterly in partnership with Grant Thornton and we aim to provide the most updated and relevant business performance statistics for the industry.
We urge industry to subscribe to the TBI portal and get involved.
In the search to secure reliable tourist arrival statistics for the industry, we have been given the go-ahead by our Board for the establishment of a consolidated Tourism Performance Dashboard. We will partner with the NDT, SA Tourism and other industry stakeholders to ensure that the Performance Dashboard accurately reflects the state of tourist arrivals into South Africa.
TBCSA members NAA-SA and FEDHASA have been leading the private sector’s activities relating to responsible tourism. Through the Sustainable Tourism Partnership Programme and the Imvelo Awards, the private sector has been largely sensitised on the need to embrace the concept of a ‘Green Economy’, universal accessibility, exploring ways to apply responsible tourism principles, reduce carbon emissions & ensure sustainability in their business operations.
There will be much activity in this area especially in the drive to save energy, offer decent work to people and protecting our biodiversity as a desination.
The annual Hospitality Investment Conference Africa (HICA) remains a prime platform for us to showcase and promote sub-Saharan hotel investment potential.
The 9th instalment of HICA is taking place at the Hilton Hotel in Sandton, Johannesburg from 9 - 11 September 2015. This year we focus around the theme of ``Growth Through Partnerships``: New business alliances have driven rapid change, shaping growth and leading markets through acquisitions, takeovers, buyouts and co-branding. HICA 2015 will answer the following questions and more:
Visit www.hica.co.za for more.
Our Tourism Marketing efforts are guided by the TOMSA Tourism Levy. The 1% levy is collected by TOMSA Levy Contributors and paid over to the TBCSA who act as levy administrators. The funds are transferred to SA tourism on a quarterly basis which is then used to market Destination South Africa in a variety of ways. The levy constitutes approximately 12% of SAT’s annual budget and we are proud to announce the year on year growth of TOMSA.