BOARD IDENTIFIED MACROECONOMIC FACTORS IMPACTING ON SA’s TRAVEL & TOURISM
In line with the TBCSA’s mandate of being the ‘voice’ for the tourism private sector, we continue to lobby Government & other key stakeholders on a number of macro-economic priorities identified by our Board.
Below is a summary update on each of our 10 macro priorities:
Airlift & Air Access
The aviation industry has experienced much activity over the last couple of years as many new airlines entered the local and regional markets making use of a growing air access hub in Gauteng, Lanseria International Airport. International carriers have also expanded their routes into Africa and with further development in the pipeline, we are certainly heading into an exciting period in Africa’s aviation sector.
Another major development was the announcement of plans to review the 2006 Airlift Strategy, which is being led by the Department of Tourism and member associations BARSA and AASA.
Land & Infrastructure Development
The E-Tolling debate has grabbed centre stage of late as the source for funding Gauteng’s Highway Improvement Project gains momentum. On a positive note, it is pleasing to see that industry has made some headway in its engagement with the Department of Tourism thanks largely to the efforts of member associations SATSA and SAVRALA.
The industry has also been affected by the process of land claims. This sensitive issue needs to be handled carefully as popular tourist spots could come under jeopardy by the replacement of land to the previously disadvantaged. The TBCSA supports the development of the historically disadvantaged and urge parties to constructively engage for the promotion of sustainable tourism activity.
Safety & Security
When it comes to safety & security for tourists and the travel trade, the private sector is leading the course through the Tourism Safety Initiative:
The Tourism Safety Initiative (TSI) is a tourism & trade safety support initiative. It is a vehicle through which business in the industry is addressing safety & security challenges affecting tourists. Having re-launched the initiative at Indaba 2014 under the management of TBCSA, we aim to guide & empower businesses in the industry to manage criminal incidents. Register your business on the TSI industry database by logging onto www.tourismsafety.co.za. By reporting your incidents to the police & TSI portal, a concerted effort with law enforcement of predicting and preventing crime in the industry can take place.
The TBCSA along with many of its member associations and partners such as CATHSSETA, FEDHASA, ASATA, AHI, SAYTC and SATSA are hard at work embracing skills development that focus on bringing the very best out of our youth. A key challenge is providing curriculum guidelines so that graduates are adequately prepared for the intensive travel and tourism workplace.
We are involved in a number of industry platforms focussed on skills and human resource development:
Transformation & Empowerment
In the past, issues of race in adherence to the Tourism BEE Charter have been the centre of focus. 2013 though proved to be a watershed year for the industry as the TBCSA and the NDT collaborated to host ‘’The Women in Travel & Tourism’’ event which celebrates the contribution and achievements of women in the travel & tourism industry. Plans are underway to organise the 2014 event and we have jotted this celebration down as a fixture for the future. Look out for more on this great initiative.
Travel & Tourism Service Excellence
Ahead of the 2010 Soccer World Cup, TBCSA collaborated with the NDT to conduct an audit of service levels in the industry with a view to develop a strategy and approach to improve service levels in the industry.
Since then the Department have embarked on two new initiatives:
Knowledge Management & Market Intelligence
Our work in this area revolves around the Tourism Business Index (TBI) programme, which has become an important performance measure and forecast for the businesses in the tourism industry. The Index Report is published quarterly in partnership with Grant Thornton and we aim to provide the most updated and relevant business performance statistics for the industry.
We urge industry to subscribe to the TBI portal and get involved. Click the link for more: http://www.tbcsa.travel/tbi
In the search to secure reliable tourist arrival statistics for the industry, we have been given the go-ahead by our Board for the establishment of a consolidated Tourism Performance Dashboard. We will partner with the NDT, SA Tourism and other industry stakeholders to ensure that the Performance Dashboard accurately reflects the state of tourist arrivals into South Africa.
TBCSA members, FTT, NAA-SA and FEDHASA have been leading the private sector’s activities relating to responsible tourism. Through the Sustainable Tourism Partnership Programme, the Imvelo Awards and other programmes run by FTT, the private sector has been largely sensitised on the need to embrace the concept of a ‘Green Economy’, universal accessibility, exploring ways to apply responsible tourism principles, reduce carbon emissions & ensure sustainability in their business operations.
There will be much activity in this area especially in the drive to save energy, offer decent work to people and protecting our biodiversity as a desination.
The annual Hotel Investment Conference Africa (HICA) remains a prime platform for us to showcase and promote the industry’s investment potential.
For 2014, we have entered into partnership with a USA based events company called AfrHic Events to prepare & host the 8th annual HICA Conference held at the Maslow Hotel in Sandton on the 14th to 16th September 2014. We have lined up a great array of speakers that will inform and inspire you to ‘’Seize the Opportunities’’ in Africa today. Visit www.hica.co.za for more.
Our Tourism Marketing efforts are guided by the TOMSA Tourism Levy. The 1% levy is collected by TOMSA Levy Contributors and paid over to the TBCSA who act as levy administrators. The funds are transferred to SA tourism on a quarterly basis which is then used to market Destination South Africa in a variety of ways. The levy constitutes approximately 12% of SAT’s annual budget and we are proud to announce the year on year growth of TOMSA.